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Selling a Property at Auction

Benefits of selling at auction with Swindon
  • No upfront fee / cost to market your property
  • Transparent and easy to understand process
  • Quick sales cycle with a fixed timeline set for the auction (4 to 6 weeks)
  • A Sale Agreement protecting the Seller's terms and selling price
  • Legal agreements and terms disclosed upfront, ensuring prospective Buyers conduct their due diligence prior to auction
  • Competitive environment as all interested parties participate collectively, ensuring that the best possible price is achieved on the day
  • The Seller's reserve price is treated as confidential; this protects the minimum selling price with no price ceiling on what can be achieved on the day

  • Attractive Seller commission rate of 2% on conclusion of sale
  • Buyer's commission of 5% secured upfront from the highest bidder
  • Conclusive offers, not subject to any suspensive conditions set by the Buyer
  • Customised marketing campaigns, ensuring a personalised experience, national exposure and improved enquiries
  • Access to the Swindon Property network database of Buyers
  • Peace of mind, as we facilitate the entire process from the marketing, viewings, negotiations, conclusion of sale agreements and monitoring through to transfer.
Selling your Property with Swindon
Enquiry Phase
If you are interested in selling your property with Swindon Auctions, the first step it is to make contact with us. Either send us a mail at or make an enquiry here with one of our regional offices.
Contact Phase
One of our Property Executives will make contact with you and make an appointment to discuss your property and clarify our auction process.
Valuation and Discussion Phase
At this scheduled appointment, our experienced representatives will meet with you and review our auction process. With your input, we'll help devise a property-specific strategy to achieve the best possible price for your property.
We will discuss the appeal and value of your property, as well as some of the many benefits for a Seller to auction their property via our online platform. We will assist you in understanding which supporting information and documents will be required to aid the sale of your property and answer any questions you may have. Furthermore, we will conduct an appraisal of the property which will be discussed with you at a later date.
Feedback Phase
Once we have completed the assessment process, one of our Sales Executives will guide you through our findings and provide the necessary advice that we believe pertinent. We will present you the Seller with a formal proposal for your consideration including the mandate, marketing strategies and Conditions for the Sale of the Property.
Appointment Phase
Once you have gone through our proposal and are satisfied with the agreement, you will sign and return the Sole and Exclusive Mandate appointing Swindon Auctions to market and Sell your property on your behalf.
Our Marketing Commitment
Once appointed, Swindon Auctions will commence with the Marketing of your property. We intend to advertise your property by employing a tailor-made marketing campaign designed to ensure your property reaches the correct audience, receives a high rate of enquiries and attracts the right prospective buyers. We draw on years of collective experience, using our customised marketing channels and leveraging our private network of high net worth clients, to approach local and global markets in order to attract distinguished purchasers for your property. Our sales and marketing programmes are specifically designed for each property in order to maximise their exposure to the correct target market.

We employ the following marketing strategies to give your property the desired reach:
  • Focus Strategy: Proposal of best focus strategy on how to sell your property
  • Property Catalogue: We will showcase your property in an online and printed format, including the creation of video content.
  • Signage Boards: Provision and management of customised agency boards, erected in accordance with the property regulations and your instruction. These will be strategically placed outside your property to reach all potential buyers ahead of the auction event.
  • Online Exposure: Your property will receive exposure on our well-marketed website,, which showcases all of our auction stock within South Africa, providing the viewer a comfortable, easy to navigate experience. We also guarantee exposure on multiple local industry portals. In addition to push notifications sent to our app users, we execute bulk SMS communication to custom databases.
  • Online Paid Advertising: With the objective of making properties highly visible and accessible, Swindon offers successful multi-channel advertising, targeting purchasers through a variety of media channels and professional networks.
    • - Property Portals: Property 24, Private Property, Gumtree, Commercial People and more.
    • - Social Platforms: Facebook, Instagram & LinkedIn
    • - Google: Google Ads & Display Remarketing
    • - Internet Marketing: PPC (pay-per-click) / Display Text Advertising
  • Public Relations: Swindon continually invests in media coverage via our dedicated public relations team who ensures that our well-established brand remains favourably recognised and valued within the property Industry. We place regular brand and featured property ads in the most suitable publications to promote brand awareness and future auctions.
  • CRM & Sales: Our bespoke customer relationship management platform allows for targeted, personal communication strategies to an extensive database of Sellers. Your property will also be included in our monthly newsletters and/or targeted auction mandate mailers.
  • Property Viewing: Our area specialists manage communication with interested Buyers including the property viewings. This essential process helps establish interest levels, Buyer concerns and queries.
Administration Phase
In the build up to the auction, Swindon Auctions will begin preparing a comprehensive bidders’ pack for your property. This pack will be circulated to the various interested Buyers and Investors, affording them ease of access to all of the information they may need to conduct their own due diligence on the property prior to the auction. The link below will download the Due Diligence Pack Guidelines checklist to assist with required documents that are to be supplied by you.
We will also include the legal documents relating to the Seller approved Rules of Auction and Conditions of Sale. Your dedicated marketing representative will engage with prospective Buyers to guide them on the property sale and its various features as the build-up to auction continues. Your dedicated marketing representative will provide you with ongoing feedback throughout the process to keep you fully appraised.
Auction FAQ